Ultrantiracism

Ultrantiracism: noun. The social phenomenon that results from overt caution not to offend people of different races. Ultrantiracism portrays itself in many different forms, as shown in the survey made in California a few months ago. The survey, conducted by Enguma Nguruwe, showed that when the regular American was asked to describe a picture of a person with black skin colour, that aspect of their visage was completely left out. Furthermore, over eighty per cent of the test subjects were of the opinion that in supermarkets, an equal amount of black, white and yellow refrigerators should be sold; regardless of the price and profit made by the shopkeepers.