Luxem

Luxem: noun. The origins of the word luxem are unknown, but it is commonly acknowledged that they are somehow connected to the word "lux," a measurement of illuminance (illuminance of light, that is, not the illuminance of the illuminati). Luxem is read similarly to the word "lux," but with a softer "u," like the one one would get when saying the words "moo," "pour," "soup" or "boot." What the word meant was an absolute mystery until the early half of the nineteenth century, when hotels started using the title "deluxe" in connection with their own names. This then led to a rapid spread of the word luxe, further prompting owners of hotels in Luxembourg to accept the bad pun "de Luxem" as a part of their national heritage. In fact, this mania of spreading the bad pun around different hotels eventually led to the renaming of the country from the simple (and very unimaginative) name of "Bourg" to the name "Luxembourg," giving foreigners the sense of just how luxem the entire country is.